The Ukari Association needed to break the barrier of local physical sales to guarantee consistent income for the Wixárika community, reducing their dependency on seasonal tourism.
We developed a self-managed and scalable online store. The platform allows the association to easily manage their own products and orders, while the clean design—deeply respectful of the ethnic group's graphic identity—puts the full focus on the vibrant colors of the artworks. The result is a digital ecosystem that sells, educates, and preserves culture.